Easy 6 Steps PPC Audit Checklist for Your Google Ads
When it comes to running PPC campaigns, ensuring you get the most out of every cent should be your highest priority. Conducting a PPC audit for a new client, or even an existing client, is essential to ensure that you are maximizing efficiency across their ad accounts. By conducting a Google Ads Agency Sunshine Coast or audit Google Adwords account you have to ensure that your PPC campaigns are reaching their full potential.
In short, it is an Internet adverting model that is used to drive traffic to your website. In which the advertiser pays a publisher when the ad is clicked.
If you want to expand and grow your account then the PPC Audit checklist is the best option. With the use of it, you can easily find out the different opportunities to optimize your account.
So, here are some basic factors of PPC checklist are considered below that will surely give you a clear overview of your account performance:
Let’s considered below:
# 1 Ensure Your Data is Being Correct:
The first and most important thing that you need to consider before you are doing PPC audit is that data in your analytics is correct. While having bad and wrong data can cause bad decisions and over-optimized your PPC campaigns. Moreover, wrong data can often lead to negative effects on the performance of the overall campaign.
In terms of correct data, means you need to ensure that there is nothing silly things on your page. This includes paid ads, 404 errors, and broken pages. Another thing you must have to consider the page load speed of your website and all signup and contact forms are working or not. If all the things look perfect, you can get more conversions.
On the other side, one of the best ways to identify the correctness of data you can make use of third-party tracking service. You just need to install a simple tracking template and analyze the wrong data from your campaigns.
# 2 Review Campaign Settings:
Once you ensure that your campaign data is correct then the next thing you need to do is start reviewing your campaign settings. This includes go through your account all analytics such as targeted keywords, their settings, proper tags, and bids.
In terms of keyword setting if you want to add a new keyword then you can make use of Google’s Keyword planner. Yes, it is a tool that allows you to search via specific sites. Moreover, also analyze the setting of geographic targeting and correct them according to targeting cities. This will ensure you which city has a higher conversion rate. Nowadays, for SEO Agency Sunshine Coast make use of this method as a key to success.
# 3 Analyze Ad Group Relevancy:
One of the best ways to improve the quality of overall ad campaign, sometimes your ads don’t match with your landing page and can cause your relevancy and quality score affect the results in higher costs of your campaigns. So, it is very essential to analyze the ad group relevancy.
During analyze the relevancy, figure out all keywords that have below-average relevancy. After analyze should be added to their ads and relevancy page, this will boost the relevancy of targeted keywords.
# 4 Review Your Keyword Match Type:
In terms of PPC audit, matching the keyword type of your keyword is a very crucial step. Keywords match type is a parameter that can be set on your keywords to control the searches that trigger your ads to appear.
Generally, Adwords keyword matches inspect by four methods such as Broad match, exact match, phrase match, and board match modifiers. With these entire matches, you can see exactly the type of keyword people are searching for during they click on your ads.
# 5 Analyze Landing Pages:
During PPC audit you must have to ensure that your landing page was working or functioning properly. And also ensure that the relevancy of keywords and landing pages are good targeting with their page. The relevancy of your lading page positively impact on your campaign quality score and automatically will increase the amount your pay per click. So, it is very essential that your landing page is relevant and saving costs with lower average PPC.
# 6 Fraudulent Clicks:
The most essential thing that you need to keep in mind is to beware of fraudulent clicks. These clicks are especially occurring on the internet in PPC online. If you have noticed a strange spike in clicks or costs then you could be a victim of fraud click. And sometimes it can cost you a lot of money that you don’t realize you are losing. So, it is essential to protect your ads from these fraudsters click with the help of fraud detection technology and save yourself and your company from loss.